When I was an intern last summer, I asked a colleague of mine what classes I should take during my senior year in order to best prepare myself for the professional world. She immediately responded with “a course on design thinking or a human-centered approach”. Although I was a little skeptical about it, I took […]

The evaluation stage of the design thinking process was probably my favorite stage so far. Being able to explain our idea from our persona to prototype really allowed us to see how far we’ve come in just a short amount of time. Knowing how much work we have put into our idea made me proud […]

The prototyping stage of the design thinking process, in my opinion, has been one of the most difficult so far. However, I think it has also been the most rewarding. Here, I think our group was a little more disorganized in our thinking than in past stages. At first, when writing down ideas for prototypes, […]

After going through ideation for two HMW statements, I found the process to be enlightening and interesting. There were times where I stated that I wasn’t creative enough to come up with ideas, and that was just a lot of insecurity talking. However, I think that being able to feed off of my group and […]

After participating in the Defining process, I realized that it is a long process that can be hard to dwindle down into a few distinct ideas to move forward with. I’ll admit I got overwhelmed at times, but I think that had to do with me not being 100% confident in my ideas and my […]

The retail drugstore industry is currently on the rise, with a 10% growth expected in the industry over the next few years. This industry has both products and services that major pharmacies provide. Competitors in this industry are always looking for the next new source of innovation, and in today’s age, the biggest innovations are […]

After reading about and discussing consumer wisdom in class, I definitely think there is a market potential for a book about consumer wisdom for our age cohort. Personally, as I am about to graduate, move to a new city, and start a new job, I am gearing up for having to make big purchase decisions, […]

In my opinion, the wise consumer is a person who is able to find a balance between practicality and happiness. They recognize that while it is extremely important to buy products and services that are essential to every day life, it is also necessary to spend on products and services that bring them happiness and […]

After reading about the various sustainability frameworks, it is interesting to see which components of sustainability each framework stresses upon. As a business student, I feel like I am drawn towards the frameworks which emphasize the importance of the business perspective and improving organizations’ sustainability efforts. Since I don’t know as much about environmental science, […]

After learning about different companies’ attempts to be more sustainable, I can see overall shifts in thinking in various industries. These practices are good examples of the shift towards the Third Generation corporation. It’s amazing to see how these companies are thinking creatively to see problems and opportunities for sustainability improvements that other people have […]